But in many perhaps most radio ads, the goal is to offer something free to generate sales leads or to offer a free or risk-free trial.
I wrote this for an advertiser selling computers to those with bad credit. In this case, you just have to call and you are guaranteed to qualify for a computer for less than six dollars a day without the hassle of a credit check: Type the descriptions for video in all capital letters.
The more specific your guarantee, the better. Just the offer and call to action would fill up a second spot.
Toe Fungus No More neutralizes the smell and gets rid of the itching. Ideally, it should begin with creating or identifying a need.
For example, if your product is an energy drink, the audience of potential buyers will be much larger on a station that largely reaches listeners aged 18 to 34 than one with a majority of retirement-age listeners.
Many listeners might be in their cars and unable to write down your information. Listen again to the sample radio ad: There can be no subtlety about this. In addition to being efficient in the delivery of relevant information, the ad must grab the attention of the listener within the first few seconds and motivate immediate action.
A Call to Action Finish the ad by telling listeners what you want them to do next, whether the desired action is a phone call, ordering online or visiting a store.
Not all radio ads are problem-solution. Come right out and say what the spot is going to be about. Here is a bare bones, 7-step structure that will enable you write a serviceable radio commercial quickly…assuming you have adequate knowledge of the product or service being advertised.
Build the offer and emphasize a time limit. It may not be an award winner, but it will probably be good enough to get the job done. Make a dramatic promise. Make it clear that you really do feel their pain, that you understand the problem and its ramifications.
Present a clear call to action. Most copywriters begin with the first line of the commercial. And you always run the risk of upstaging the selling message. It could be that vanity numbers are easy to remember, but hard to dial.
Note that the number is repeated 3 times to help people remember it long enough to dial it. And someone has to write the scripts. An example of an incentive that calls for immediate action would be an offer of 50 percent off of the purchase price for the first 20 callers.
Along with the announcer speaking this lead sentence, you will need to show a visual to go along with it. Radio advertising solves problems. In fact, when writing radio copy, I almost always begin with the Call to Action and then work backward.
Try a vanity phone number or web address. Can you write radio ad copy? It even helps ease back, joint and muscle pain. Attention spans are very, very short. You have a job to do, usually to drive buyers to a store location.
You might get the opportunity to write a direct response or DRTV commercial.With CreativeReady's library of radio ad templates, you can turn around high quality radio ads at an extremely fast pace, which will not only impress your clients but save you time.
Start by finding the radio ad template that best suites you. Example TV Commercial Script Shooting Location: Football Field Tunnel Director(s): Ron Winderman Actor(s); Joe Greene, Kid, Background fans Editor(s): Sally Theis. Write a killer radio commercial for drive time. Can you help a struggling restaurant regain its customers during the week?
Write a killer radio commercial for drive time. THE RADIO SCRIPT BRIEF. Advertising Material A second radio commercial. Product Family restaurant.
Company Name Spencer's. Tagline Feeding Your Family Since So let’s talk about radio ads and how to write a basic radio script. We’ll listen to one of my own completed radio ads as an example.
Keep. Radio Commercial Script Template: TV Commercial Script Template: TV Storyboard Form - x 11 Letter size: Print Ad Copy Template - Single Product. How to Write a Script for a Second Radio Spot by Scott Krohn - Updated September 26, The structure for successful 30 second radio advertisements divides the time into four parts, which allows for a maximum of 2 to 3 short sentences in each section.Download